A marketing assistant plays a crucial role within the marketing department of an organisation in terms of helping to arrange the branding of products, attracting quality media attention, and informing the public about the assets of a company’s product.
Although the role of a marketing assistant varies widely between organisations, the main responsibilities include, monitoring media coverage of specific products and services, arranging press interviews and writing press releases. They may also be expected to assist marketing executives by conducting market research surrounding consumer attitudes towards specific products, so that the marketing team can centre their strategy on the findings.
The job holder may also be called upon to create brochures and marketing materials for a product. As such, a creative individual with good attention to detail and the ability to think ‘outside of the box’ will make an ideal candidate. The average salary for this position is C
$26,000 - C
$46,000.