Positions within television broadcasting cover just about every type of job, from front to back office through technical and presentation to design, production, writing and the all-important advertising and PR sector. It’s an exciting and challenging field, with never-ending new technical innovations and ground-breaking new programs all needing to be produced and publicised.
Research and writing of press releases can bring PR staff into close connection with celebrities, so an essential requirement is excellent skills in verbal and written communications. This is a people-centered ‘out-of-the-office’ job involving anything which boosts the image of the TV station, including visits to charity events, local hospitals, schools and cultural events.
A neat, attractive appearance helps as the job holder may be called on to make on-screen or other public appearances. Responsibilities will depend on the size and location of the station, and entry-level qualifications usually include a relevant degree or previous experience, perhaps in a community or campus radio or video station.
Starting salaries depend on the location and size of the station, as well as on previous experience, beginning at around C
$25,000. For higher-level positions in large organisations, up to C
$50,000 or more is common.