A creative mind is required for determining the most effective ways for a company to visually represent its identity. Anyone working within this sector must be good at handling people, while the ability to develop high-level concepts for a project is essential. Internal and external clients must be dealt with and their needs must be understood before designs are pitched.
While visual designs must be created, other times will see those with a creative role being responsible for internal resources. Main tasks involve participating in creative sessions for initial project kick-offs, managing multiple projects from their concept through to completion, developing programs and concepts that meet the objectives of a client while advancing a brand, and working with accounts and copywriters to make sure concepts are developed.
A fine arts degree or a degree in a field related to the subject is favoured or at least some visual experience. While the entry level in Canada involves a salary of around C
$20,000, managers can earn upwards of C
$70,000.