The fast-paced new media industry has a range of roles such as sales specialist, social media marketing manager and media planner. These roles usually involve the promotion of a product or a company through new forms of media, such as phone applications or social media networks.
Day-to-day activities of those working in the industry include keeping clients up to date on the latest developments, finding new and creative ways for a company or product to gain increased brand visibility, and updating or adding to existing website or social media network content.
Quite often, in order to get ahead in this highly competitive industry, a relevant degree is required in a field like computer science or journalism. Salaries in this area of business vary, with a social media marketing manager making between C
$35,000 and C
$60,000.