Media space or airtime must be pitched and sold to advertisers in order to allow a media company breathing space as well as the revenue to pursue its ambitions. Persons in advertising have a key role in the media industry and are employed by newspapers, magazine publishers, and radio or TV stations.
An advertising salesperson's role will vary according to the specific nature of their employer's operations; however, day-to-day tasks usually involve persuading potential and current clients to purchase advertising time, ascertaining who controls a client's advertising budget and establishing contact with them, thoroughly explaining the benefits of advertising with the media company with whom the job holder is employed, and offering prices with a view to negotiating around them.
In order to close deals, excellent communication skills are essential in addition to a persuasive personality, a confident and outgoing nature, and an ability to build on relationships with clients and to meet targets while working under immense pressure. Additionally, a firm grasp of mathematics is helpful. The average median salary for this role in Canada is around C
$40,000. Entry salaries are around C
$20,000 but can eventually top C
$59,000. At present, the best rates are offered in Toronto.