The role of someone working within online marketing varies widely across the exciting and ever-evolving industry. Digital marketing represents a new era for businesses in terms of advertising in a new media space. It is important to develop innovative strategies which drive sales and website traffic and promote a company’s product.
Careers in online marketing span a wide range of roles from website developers to brand managers and account executives. Those working on website development are expected to possess knowledge of the most up-to-date digital software, and have a good knowledge of applications like HTML, PHP, JavaScript, CSS and Adobe. Copywriters would need to have the ability to write concise and compelling copy, and SEO specialists should be able to engineer content with key word searches in mind.
Many organisations will expect a degree in marketing, communications or journalism, and experience in a related field is an asset. As the positions in this area vary greatly, the mean salary for a job holder in this field ranges from C
$20,000 - C
$70,000.