This job can refer to advertising and PR work as a big-screen animator, for the internet or for TV. An important development in the field of animation right now is 3D, bringing with it new and unique opportunities for creativity in advertising. A successful career in animation involves innovative attention to storyboards and models, the design of characters to the client’s requirements, working comfortably within a team and full familiarity with modern software such as Flash, Lightwave and others.
Creative thinking and basic artistic skills are the essentials in this job, combined with theatrical storytelling ability and a strong feel for the client’s view of the product or service being advertised. Technical skills and teamwork as well as in-house training in specific software programmes and working closely with copywriters will ensure an integrated product. A degree from a recognised art school running a course in the speciality is often a requirement for applicants, and previous experience is helpful.
The sector is developing fast, giving more job opportunities for talented animators. Salaries range from C
$40,000 to C
$60,000 and upwards.