The role of internet marketing varies widely across the exciting and ever-evolving industry. This area represents a new era for businesses in terms of advertising in a new-media space. It is important to develop innovative strategies which drive sales and website traffic and promote a company’s product. People working in internet marketing are typically salves to the many whims of Google.
Careers in this field span a wide range of roles, from website developers to brand managers, account executives and copy writers. Those working on website development are expected to possess knowledge of the most up-to-date digital software, and have a good grasp of applications like PHP, JavaScript, CSS and Adobe. Copywriters should have the ability to write concise and compelling copy, while SEO specialists should commission content with search engines and keywords in mind.
Many organisations will expect a degree in marketing, communications or journalism and experience in a related field. The average salary for this position is C
$30,000 - C
$93,000